CLAYTASTIC

Active ingredients

Red Clay : The use of clays for skin care has a very ancient history, being easily available materials they have been used to treat wounds and induce the healing process of cuts and lacerations. High purifying property for daily use.

Red grape skin extract : upcycling is the process of transforming by-products, waste materials, useless products into new materials or substances with higher added value. In Europe, the production of agri-food waste is estimated at around 250 million tons/year and in Italy most of this waste is represented by by-products from the cereal processing industry (11 million tons/year), vines (2.3 million tons/year) and olives (1.2 million tons/year). The valorization of these waste materials, through extraction technologies, generates a range of cosmetic ingredients with high added value and efficacy. This active ingredient is derived from UPCYCLING. The skin protects the grapes from overexposure to UV rays, from pathogen attacks, from environmental pollution and from adverse weather conditions. The thousands of different molecules that the grape is able to synthesize and accumulate in the skin are the secret of these defenses. Red grape biophenols are able to inhibit the activity of membrane metalloproteinases (MMP2) in different cell lines. MMP2, also called collagenase or gelatinase A, are one of the causes of the degradation of collagen and other skin proteins such as insoluble elastin, and therefore determine a decrease in skin tone and elasticity and therefore the onset of wrinkles. The enzymatic bioliquefaction technology allows to use all the active molecules of red grape skins in a bioavailable form. The cosmetic formulation therefore becomes an efficient means to convey the protective chemistry of the red grape phytocomplex to the skin in order to keep it young and healthy.

Antioxidant complex : contains Superoxide Dismutase (SOD), an enzyme that carries out a profound antioxidant action against free radicals, restoring the skin's natural antioxidant balance to keep it healthy and delay cellular aging as much as possible.

Panthenol : thanks to its strong hydrating, emollient and soothing action, it helps protect and repair the skin barrier.

Niacinamide : reduces oxidative stress, prevents photoaging, lightens skin blemishes. Regulates sebum production helping to mattify the skin.

Anti-wrinkle peptide : active ingredient with a marked anti-aging effect thanks to its ability to promote the synthesis of collagen and elastin. Recent studies have shown that this active ingredient is a biomimetic peptide derived from the youth hormone, thymopoietin. It offers an innovative approach to skin care: by compensating for the natural loss of thymic factors linked to the decline of the thymus with age, it increases the skin's immunovigilance, stimulates the skin's immune defenses and helps regenerate the epidermal profile, providing a powerful barrier against external factors.

Hyaluronic acid : it is essential for the formation of collagen and for maintaining skin hydration with a plumping effect on the skin.

INGREDIENTS: AQUA (WATER), COCAMIDOPROPYL BETAINE, LAURYL GLUCOSIDE, BENTONITE, CELLULOSE GUM, KAOLIN, SACCHARIDE ISOMERATE, NIACINAMIDE, PANTHENOL, LACTOCOCCUS FERMENT LYSATE, LACTIC ACID, PROPANEDIOL, HYDROLYZED ALGIN, GLYCERIN, HYDROLYZED RICE PROTEIN, GLYCINE SOJA (SOYBEAN) PEPTIDE, GLYCINE SOJA (SOYBEAN) PROTEIN, SUPEROXIDE DISMUTASE, SODIUM HYALURONATE, ACETYL TETRAPEPTIDE-2, XANTHAN GUM, PHENOXYETHANOL, PARFUM (FRAGRANCE), CAPRYLYL GLYCOL, LINALOOL, LIMONENE, CITRIC ACID, SODIUM CITRATE, BENZYL ALCOHOL, SODIUM CHLORIDE, SODIUM BENZOATE, POTASSIUM SORBATE, SODIUM DEXTRAN SULFATE.